Welcome to the HYPE Store!I started this brand because we live in a society full of distractions—where trends, social pressures, and false promises pull us away from who we truly are. At some point, we’ve all fallen for the Hype—chasing things that don’t serve our purpose.DFTH is more than just clothing—it’s a reminder to stay true to yourself, move with intention, and never let distractions define your path. Wear the message. Live the mindset.”